The system I built to read a noisy market

I built this to keep myself informed and honest, and over time it became part of how I work with clients. Now I am sharing the whole thing. It is a repeatable way to turn a week of press releases, surveys, and vendor noise into a short brief you can actually trust, in any industry.

What's inside

The complete step-by-step guide

The same start-to-finish framework I use with clients to cut through market noise.

A two-minute release checklist

Run it before anything ships so nothing important slips past you.

The exact prompt I use to brief the work

Copy it, adapt it, make it yours.

A ready-to-use stats database template

Every number you verify becomes a reusable asset. The value compounds.

Want to see the thinking behind it first? Read the blog post

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