JULY 29, 2026
Benefits & Insurtech Advisory
Growth strategy for the benefits technology market, built from inside it.
25+ years working at the intersection of benefits, finance, and technology, now advising platforms, carriers, point solutions, and investors on growth and market strategy.
Meg Collins, Founder
EXPERIENCE
25+ years at the intersection of benefits, finance & technology
IDEON
Former Chief Growth Officer
BENEFITFOCUS
VP, Benefit Catalog
INDUSTRY WORK
Co-founder, Benefits Guidance Consortium
Where to begin
The right counsel at the moment it matters.
Different growth questions call for different kinds of support. I bring a practical point of view, built from years inside the benefits technology market, to the decisions that shape what comes next.
Entering the market
Pressure-test positioning, product-market fit and the commercial path before momentum gets expensive.
Unlocking distribution
Build the partnerships, channels and sales motion that put the right solution in the right rooms.
Pressure-testing an investment
Translate a crowded benefits landscape into a sharper view of market fit, risk and opportunity.
"The market does not need more noise. It needs a better read."
I pair market intelligence with the commercial judgment to act on it.
Founder-led work
Senior expertise, close to the decision.
I have led growth, distribution and partnership work across the benefits technology ecosystem, including leadership roles at Ideon and Benefitfocus. Clients get direct access to that experience from the first conversation through the work itself.
●
Carrier, platform and point-solution perspective built across 25+ years in the market
●
Strategic direction with hands-on commercial follow-through
25+
Years at the intersection of benefits, finance & technology
50+
Carrier and platform partnerships formed
4
Senior leadership roles at market-leading firms
Market Notes
Worth paying attention to.
FREE TOOLKIT
The method behind my weekly market update.
My whole process in one place: the ten steps I follow, an AI prompt you can hand to any tool to draft it, and the verified-stats database I keep to check every number. Free, and yours to adapt.
Start with a conversation
Make the next market move with more clarity.
Tell me what you are building, selling or assessing.
Start a conversation