
The Rise of ICHRA: How platforms are driving Individual Enrollment and Employer Adoption
ICHRA is growing fast, but its success depends on one crucial factor: making individual enrollment simple and intuitive. Platforms that remove friction, empower brokers, and guide employees through the process will emerge as the true market leaders.

Reflections from my first month returning to consulting: Themes and Insights in Insurtech and Employee Benefits
It’s not just about identifying the right people; it’s about understanding the dynamics, building trust, and knowing where to look. Getting a foot in the door takes more than just sending an email or picking up the phone. It takes time, persistence, and knowing who’s who in the industry.

The shift in voluntary benefits sales: Why quoting platforms are a game-changer
Whether you partner with quoting platforms or not, your products are already being compared side by side with your competitors. Why not ensure they’re seen by more brokers? The opportunity to expand market reach and drive business growth is too significant to ignore.

APIs in benefits: A broker’s path to a more efficient, connected future
Brokers don’t need to be tech experts, but understanding API basics is essential. By asking the right questions, brokers can ensure the solutions they recommend are not just API-enabled, but API-efficient—leading to faster enrollments, fewer errors, and a better overall experience for both clients and employees.

Bridging the gap: How brokers, carriers, and tech platforms can accelerate API integration
Carriers, brokers, and technology platforms each play a pivotal role in accelerating API adoption across the benefits ecosystem. With APIs enabling real-time data exchanges, fewer errors, and automated processes, those who embrace these tools will lead the way in creating a more efficient, connected future for employee benefits.

Unlocking efficiency: Why benefits advisors need to embrace digital connectivity
API-driven platforms allow benefits administration to become fully automated, creating a seamless experience with little to no manual intervention. For brokers, this means faster enrollments, fewer errors, and more flexibility—allowing you to extend your selling season and help employers make updates closer to open enrollment.

Embracing the future of employee benefits: A reflection post-COVID
Employees now expect a digital-first benefits experience, with instant access to information, personalized recommendations, and easy-to-use enrollment tools. Innovations in benefits platforms are helping businesses meet these expectations, providing year-round decision support and a more engaging benefits experience that empowers employees to make informed choices throughout the year.