Market Notes: Benefits Tech Analysis | RevGem

A sharper read on what is changing.

My notes on benefits technology, guidance, distribution and the commercial decisions behind growth.

July in Review: Show Me the Math on the Back Office

July in Review: Show Me the Math on the Back Office

The platforms that win will be the ones that can show the math all the way down to that person, not just to the buyer.

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Educate, Decide, Use

Educate, Decide, Use

The Educate / Decide / Use framework organizes the benefits guidance challenge into three constituent events. The three …

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How I Read a Noisy Market Without Getting Fooled By It

How I Read a Noisy Market Without Getting Fooled By It

Every week I sit down and read through a pile of press releases, surveys, and vendor announcements and try to pull out t…

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June in Review: The Oral GLP-1 Wave, a Conflict-Free Data Play, and a Consolidation Reckoning

June in Review: The Oral GLP-1 Wave, a Conflict-Free Data Play, and a Consolidation Reckoning

Every month I sit down to write this and try to sort what actually matters from what just made headlines. June was a qui…

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Benefits Guidance: The Problem Nobody Is Talking About

Benefits Guidance: The Problem Nobody Is Talking About

An average of 85% of employees struggle to understand their benefits. The industry's response has been to deploy technol…

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The Captain Doesn’t Rig Bait

The Captain Doesn’t Rig Bait

I’ll be upfront: I’m not a fisherman. My boyfriend is. He fishes with a team that won the South Carolina Governor’s Cup …

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May in Review: Raising the Bar on Benefits Guidance, ICHRA Infrastructure, and Agentic AI

May in Review: Raising the Bar on Benefits Guidance, ICHRA Infrastructure, and Agentic AI

Something shifted in May. Not in the way that a single headline shifts things, but in the quieter, more durable way that…

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April in Review: ROI, ICHRA and the Bot Problem

April in Review: ROI, ICHRA and the Bot Problem

Now that April is wrapping up, I've been thinking less about the headlines and more about what I'm actually seeing on th…

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March in Review: Q1's Wake-Up Call for the Benefits Industry

March in Review: Q1's Wake-Up Call for the Benefits Industry

The first quarter of 2026 didn't just bring us a busy news cycle—it brought a reckoning. For the past few years, the ben…

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The Rise of the Shadow Agent: Why Employers Can No Longer Ignore Benefits Guidance

The Rise of the Shadow Agent: Why Employers Can No Longer Ignore Benefits Guidance

For years, the debate in employee benefits has been simple: "Should we offer a decision support tool, or is the BenAdmin…

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February in Review: Three Signals I’m Watching Closely

February in Review: Three Signals I’m Watching Closely

Now that February is in the books, I’ve had a chance to step back from the daily headlines and think about what really m…

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Beyond Pay-to-Play: The New Rules of Carrier and Ben Admin Partnerships

Beyond Pay-to-Play: The New Rules of Carrier and Ben Admin Partnerships

For years, the relationship between carriers and benefits administration (ben admin) platforms was governed by a simple,…

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January in Review: Three Signals Shaping the Future of Benefits

January in Review: Three Signals Shaping the Future of Benefits

As we close the books on the first month of 2026, I’ve been reflecting on the flurry of news and data that’s already sha…

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Three Questions Every Benefits Tech Leader Should Be Asking About 2026

Three Questions Every Benefits Tech Leader Should Be Asking About 2026

As we head into 2026, I've been thinking a lot about the conversations I'm having with clients and partners across the b…

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What ChatGPT Taught Me About Myself (and My Work)

What ChatGPT Taught Me About Myself (and My Work)

I asked ChatGPT a strange question recently: “Tell me something about myself I probably don’t know.”

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The Rise of ICHRA: How platforms are driving Individual Enrollment and Employer Adoption

The Rise of ICHRA: How platforms are driving Individual Enrollment and Employer Adoption

The way employers offer health benefits is changing, and fast. At the center of this shift is the Individual Coverage He…

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The shift in voluntary benefits sales: Why quoting platforms are a game-changer

The shift in voluntary benefits sales: Why quoting platforms are a game-changer

The way ancillary and voluntary benefits are quoted and sold is changing, and it’s happening fast. Gone are the days of …

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Reflections from my first month returning to consulting: Themes and Insights in Insurtech and Employee Benefits

Reflections from my first month returning to consulting: Themes and Insights in Insurtech and Employee Benefits

It's been an exciting first month back in the world of consulting, specifically within the Insurtech and employee benefi…

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APIs in benefits: A broker’s path to a more efficient, connected future

APIs in benefits: A broker’s path to a more efficient, connected future

In my 25+ years of experience in employee benefits and technology—spanning roles at both Benefitfocus, an enterprise ben…

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Embracing the future of employee benefits: A reflection post-COVID

Embracing the future of employee benefits: A reflection post-COVID

Since COVID-19 reshaped the business landscape, I’ve had the opportunity to reflect on the profound changes in the emplo…

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Bridging the gap: How brokers, carriers, and tech platforms can accelerate API integration

Bridging the gap: How brokers, carriers, and tech platforms can accelerate API integration

The employee benefits landscape is undergoing a major transformation, with APIs (Application Programming Interfaces) at …

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Unlocking efficiency: Why benefits advisors need to embrace digital connectivity

Unlocking efficiency: Why benefits advisors need to embrace digital connectivity

With over 25 years of experience in the benefits and technology sectors, I’ve seen the employee benefits landscape evolv…

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